Our packaging technologists have worked passionately to ensure that our bottles and caps are made from 100% recycled plastic. Once the bottle is finished, the packaging can all go into the recycling bin together, as the lid and base are uniquely made from the same type of material.

We designed our own bottle shape too, investing heavily in bespoke tooling to minimise plastic use and to optimise transit packing efficiency, with our bottles nestling perfectly together to minimise the shipping of "air". There is a thin wad in one tub product made from virgin plastic which, whilst unavoidable at this time, will be re-specified to recycled plastic as soon as we can.

Our carefully-crafted blends contain some of mother nature’s finest – with over 90% + naturally derived ingredients. We include a small percentage of synthetic ingredients where necessary for product stability – brilliant, effective haircare.

Each hair regime is fragranced with an exquisite scent – developed by perfumers and powered by EcoBoost™ technology which uses naturally high performance ingredients, meaning we use 90% less and still deliver amazing fragrances! It’s clever stuff.

Our formulas are packed full of amazing, hair-loving and scalp-friendly ingredients – inspired by haircare and skincare hero ingredients. Our formulas have all been "dermatologist approved" so are kind to even sensitive scalps.

We're proud to say that we’re totally cruelty-free, vegan-friendly and are 100% against animal testing. In recognition of this commitment, we have been awarded ‘cruelty-free brand’ accreditation from PETA.

We want everyone to find their perfect match for gorgeously happy, healthy-looking hair – so whether the need is to quench thirst, get coily curls popping or amp up the volume, we’ve got it covered.

Our super conditioner+ is the ultimate multi-tasker – use as a regular conditioner or leave on a little longer for an extra deep, conditioning treat. All this without weighing hair down. Trust us. It works brilliantly.