Rhyme & Reason is an eco-friendly haircare brand

and we are as passionate about the planet as we are about amazing hair.

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NO NEW PLASTIC IN OUR BOTTLES & CAPS

Our packaging technologists have worked passionately to ensure that our bottles and caps are made from 100% recycled plastic. Once the bottle is finished, the packaging can all go into the recycling bin together, as the lid and base are uniquely made from the same type of material.

We designed our own bottle shape too, investing heavily in bespoke tooling to minimise plastic use and to optimise transit packing efficiency, with our bottles nestling perfectly together to minimise the shipping of "air". There is a thin wad in one tub product made from virgin plastic which, whilst unavoidable at this time, will be re-specified to recycled plastic as soon as we can.

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SOULFULLY PURE, NATURAL BLENDS

Our carefully-crafted blends contain some of mother nature’s finest – with over 90% + naturally derived ingredients. We include a small percentage of synthetic ingredients where necessary for product stability – brilliant, effective haircare.

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SCENT-SATIONAL

Each hair regime is fragranced with an exquisite scent – developed by perfumers and powered by EcoBoost™ technology which uses naturally high performance ingredients, meaning we use 90% less and still deliver amazing fragrances! It’s clever stuff.

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CARE FOR HAIR & SCALP

Our formulas are packed full of amazing, hair-loving and scalp-friendly ingredients – inspired by haircare and skincare hero ingredients. Our formulas have all been "dermatologist approved" so are kind to even sensitive scalps.

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TOTALLY VEGAN & CRUELTY-FREE

We're proud to say that we’re totally cruelty-free, vegan-friendly and are 100% against animal testing. In recognition of this commitment, we have been awarded ‘cruelty-free brand’ accreditation from PETA.

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HEALTHY & HAPPY HAIR

We want everyone to find their perfect match for gorgeously happy, healthy-looking hair – so whether the need is to quench thirst, get coily curls popping or amp up the volume, we’ve got it covered.

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LESS IS MORE

Our super conditioner+ is the ultimate multi-tasker – use as a regular conditioner or leave on a little longer for an extra deep, conditioning treat. All this without weighing hair down. Trust us. It works brilliantly.

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GOOD FOR THE PLANET

We're a member of the international movement 1% For the Planet, and donate 1% of our gross sales each year to great environmental causes,


helping to preserve and restore our planet for tomorrow

FIND OUT MORE

Our kind of eco is high performing haircare for all, wrapped in a love of fashion, trend and boho cool. We have a desire to upcycle existing materials and make good on

our promise to do what we can for the planet.

We hope to inspire a state of celestial happiness and positive energy for all connected to the Rhyme & Reason.

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take in our soulful story

love our

eco-friendly

products

and welcome to the family

MEET THE TEAM

BECKY EASTGATE

BRAND DIRECTOR

JEFF VEIRO

HEAD OF RESEARCH & DEVELOPMENT